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Fashion Edits

Summer is Here!

Abi Rangecroft

Summer is Here!

Don’t stress, pop on a dress! Showcasing 7 days and 7 dresses for your summer wardrobe and you'll be be able to confidently breastfeed in all of them! So go on - pop on your Bshirt and pull those dresses out of your wardrobe. You'll be amazed how the Bshirt transforms your existing wardrobe to be breastfeeding friendly. Dress for less!  Modal shirt dress - £24.99, H&M Striped and floral print dress - £19.99, Zara Wrap dress - £35, Next Ruffle Long Sleeve Floral Shirt dress - £49.95, Gap (sold by Bullring) Martha Wrap Heron Dress - £45, Fatface Boohoo floral...

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Picnic in the Park - It's National Picnic Week!

Abi Rangecroft

Picnic in the Park - It's National Picnic Week!

Picnicking is one of the UK’s most enjoyable summer traditions, and is a great way of taking advantage of any open spaces in your local area over the warmer months of the year. It's the perfect occasion to fill up your picnic basket with little nibbles, beautifully decorated cup cakes and fresh lemonade! That said, you might not have worked out what to wear. For ease of playing frisbee or soaking up the sunshine laying on your blanket, a pair of shorts or suitably fashionable crops might be perfect for the occasion. Pair easily with your Bshirt in our new summer colours....

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Happy Father's Day

Lisa Lessware

Happy Father's Day

A day to celebrate! It's Fathers Day. Those paternal bonds, their influence in society and put simply, fatherhood, is something worth celebrating. Father's play a special role in all our lives, and their support is crucial for a successful breastfeeding journey.  You might be climbing mountains, out for lunch or spending a day at home. All of which require an outfit! The Bshirt works for all of those occasions and you can be part of the big celebration too, and breastfeed with confidence on Father's Day! Family time is something special and our models Alex and son Nico enjoy the...

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Fire up the BBQ! Cosy knits for when the sun goes down

Lisa Lessware

Fire up the BBQ! Cosy knits for when the sun goes down

  Nothing says summer like the smoky aroma of a BBQ wafting through out the balmy air of Great Britain! Hot juicy burgers and soft white buns, washed down with a glass of prosecco. It can happen, even with your arms full of all things small!!     We want to show you how to dress for more casual occasions whilst wearing your trusted Bshirt and see how we mix and match your wardrobe. And how the Bshirt is the perfect layer as the cool night draws in.     Our two models, Lucy and Trish, wear casual denim and cosy...

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The Pink Edit

Lisa Lessware

The Pink Edit

  The Pink Vote!   Pale Pink shades ruled the Oscars 2018 Red Carpet. But here in Devon we saw seashells on the sea shore! So we are launching Seashell Pink - it is the prettiest colour pink this Spring/Summer 2018 and you'll see it in Vogue. Our Spring promise to you - stay on trend with our Seashell Pink Bshirt which will is available to buy NOW and delight in everything else that's PINK!!     Savvy Styling Get the look - pretty in pink:     Normalise Breastfeeding We are passionate about improving breastfeeding rates in the UK. Breastfeeding in normal...

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