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Beach Mum - Not Beach Bum!

Abi Rangecroft

The sun is shining, the waves are splashing and the sand is calling your name. The beach-side getaway is a summer necessity for some, but if sand isn't your thing you might want to settle for the poolside. Either way staying safe in the sun is top priority, so you've packed sun cream, UV tent, umbrella and canopy, but you're still wondering what to breastfeed in... we have the perfect solution, of course! Pop on your bikini, your Bshirt, sit back, relax and feed.

Beach Mum Rockin' her BShirt

You might not have a care in the world feeding on the beach, but if you feel like everyone is watching you then you needn't fret. They won't see a thing, apart from our colourful summer collection of Bshirts!! Tip! If you have some spare spending money, stay on trend with a kimono, a great beach throw on over your Bshirt or wrap up in a full length sarong. Our Model Tas wears this kimono from Jigsaw with white denim shorts and her true blue Bshirt.

Beach Mum

Top Tip from our fashion editor, "Avoid doubling up on straps and wear a pretty halter neck bikini top and choose matching or complimentary colours to your collection of colourful Bshirts". Not to forget to accessorize with a pretty caftan, kimono or sarong...and you're ready to hit the beach!!

Beach Mum top fashion picks

  1. Patterned wrapover skirt - £17.99, H&M
  2. Bright Skies Placement Sarong - £17.00, White Stuff
  3. BShirt in Bluebell - £18 as part of two pack, The BShirt
  4. America & Beyond Beach Bag - £42.00, ASOS
  5. Navy Poppy Print Bikini Top - £14, Next
  6. Non-Wired Plunge Bikini Top - £22.50, M&S

Normalise Breastfeeding

We are passionate about improving breastfeeding rates in the UK. Breastfeeding in normal clothes helps you to feel like yourself again and by feeding in public you are empowering other women to breastfeed with confidence!

We will be putting together Bshirt Breastfeeding Fashion Edits every week directly to your inbox!

Sign Up to our Newsletter so that you get these edits straight to your inbox every week!!

We want to show you how you can save money by wearing 'normal' clothes while still breastfeeding with confidence and looking fabulous. Because, well, breastfeeding is 'normal', after all!

x Philippa and Lisa and the Bshirt team



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  • Heidi on

    I have already purchased a white and black vest. They are great! I was wanting a navy vest … do you do this colour? Many thanks.


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