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Mums on a Mission...

Abi Rangecroft

Totnes on its way to becoming UK’s most breastfeeding friendly town as World Breastfeeding Week begins

As World Breastfeeding Week begins on Wednesday 1st August, two mumpreneurs from Devon are delighted to announce that they are on their way to making Totnes the UK’s most breastfeeding friendly town.

On a mission to improve breastfeeding rates in the UK, which has according to UNICEF some of the lowest in the world, working mums Lisa Lessware and Philippa Doyle launched their ‘Breastfeed Here with Confidence’ scheme in March.

Widely known for its unique vibe and independent spirit, nearly every cafe and eatery on Totnes high street is now displaying the latest breastfeeding friendly badge. Over 40 cafes, eateries and businesses have signed up to the ‘Breastfeed Here with Confidence’ scheme in Totnes alone, all highlighting their support of breastfeeding mums.

Both the NHS and UNICEF list embarrassment at feeding in public as a major barrier to breastfeeding and Lisa and Philippa wanted to do more to minimise this, helping mums be safe in the knowledge that they can do so with confidence.

Lisa and Philippa are welcoming nominations for new establishments to display the badge. Gathering with local mums in Totnes to celebrate putting Totnes on the map as the UK’s most breastfeeding friendly town, they said –

“We want to say a huge thank you to everyone who has been so supportive of the scheme, we’ve been overwhelmed by the positive response and passion to show support to breastfeeding mums. The ‘Breastfeed Here with Confidence’ scheme is so important not just for mums, but to let all customers and diners that walk through the door to know that it is a breastfeeding friendly space. The more women who feel able to breastfeed confidently in public, the more normal it will become.”

Lisa and Philippa celebrate putting Totnes on the map as one of the most breastfeeding friendly towns in the UK with local mums, ahead of World Breastfeeding Week (1-7 August)

Click here to view a map of breastfeeding-friendly venues near you.

 



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