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Ahoy, mummy!

Lisa Lessware b breastfeeding bshirt clothes favourite normal product stripes

Ahoy, mummy!

Does it seem to you that all the fashionable maternity and breastfeeding clothes are stripey? Fancy wearing something else for a change? The Bshirt allows you to wear your normal clothes and be you. So don't wait to wear your favourite clothes! Strut your stuff with the Bshirt.

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Breast milk is the ultimate superfood - so why do so few mothers breastfeed?

Lisa Lessware bbc breastfeeding bshirt health history nhs peer support unicef

Breast milk is the ultimate superfood - so why do so few mothers breastfeed?

Recently Celebrity Chef Jamie Oliver has taken on the cause of Breastfeeding. Breast milk is the ultimate super-food - but in the UK we have some of the lowest breastfeeding rates in the world. Why? Even though most women agree that breastfeeding is of universal benefit to themselves and their babies, most UK mothers give up breastfeeding after 6 weeks. Most women give up because it isn't as easy as it looks and there isn't enough support for breastfeeding women. Additionally, new mums typically buy 6-8 new breastfeeding tops when the majority of women will wear these for only a few weeks. We...

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The birth of the Bshirt

Lisa Lessware breastfeeding bshirt design history lisa peer support philippa product

The birth of the Bshirt

As an NCT trained Breastfeeding Peer Supporter, Lisa volunteered at her local Sure Start Centre for three years, counselling new mothers on breastfeeding issues. Very often she would see women embarrassed about feeding in public, wearing intricate garments that restricted the feeding access for the baby and they were unable to achieve a good position and latch as a result. She often suggested to women that they cut holes in a T-shirt to wear as an undershirt as she herself had found it to be a great solution when she fed both her sons. The ones that were brave enough...

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