As you may have guessed from our name...The Original Nipple Balm for Dry Skin, Luscious Lips & Glossy Bits...our super long lasting formula is perfect for all the breast-feeding mamas out there! So what better way to support new mums with out latest interview than to chat to the amazing duo behind The Bshirt - an award winning environmentally friendly clothing brand, made for mums!
We love the concept of the BShirt! Tell us a bit more about how you came up with the idea? When I (Lisa) was volunteering as a breastfeeding peer supporter in my local Sure Start, I saw so many women struggling to get a good latch because they were afraid of exposing themselves. They were wearing intricate, expensive clothing, and it was getting in the way of establishing breastfeeding. I suggested that these women could simply cut big holes in a vest top and wear that under normal clothes. The ones who took my advice found it was much easier to get a good latch and their confidence increased. When I met Philippa at pregnancy yoga (we were both pregnant with our second children) Philippa noticed this bizzare top I was wearing, and when asked where I got it she was astounded to learn I had made it myself! We felt that there might be something in this ‘vest with holes idea’ so we started some product development and market research and 2 years later we were in business!
What have been your career highlights? It’s been such an amazing journey so far but the biggest highlight has to be the impact the top is having on new mums. We survey our customers before and after they receive their Bshirt. The data shows that 83% of mums feel more confident breastfeeding in public wearing the Bshirt than they did in the privacy of their own homes before receiving the Bshirt. That just blew us away!
What gave you the inspiration to launch your own business? We are both very passionate about breastfeeding and all the amazing benefits it provides to both mother and child. Prior to having children Lisa was working in marketing and Philippa in digital. When we became parents we refined additional skills including multi-tasking, time management and even peacekeeping! We wanted to put our professional and personal skills to good use in our goal of improving breastfeeding rates. This has been essential to starting a business, which can take on a life of its own. It’s been great setting our own hours and feeling like we are available to our kids on our own terms, and not just tied to our jobs. We have created a business environment where our roles as mothers are valued and respected and we are helping to normalise breastfeeding for mums across the UK....
Check out our new breastfeeding tips section on topics such as the benefits of breastfeeding.
Find out how much easier it is to breastfeed confidently in public with the Bshirt compared to using a breastfeeding cover.
Ethical & Organic
We use only GOTS Certified Organic and responsibly sourced cotton in the manufacture of Bshirt products. This means that there is no use of harmful chemicals, pesticides and dyes. Choosing to buy organic clothing is good for you, your baby and the environment. You can read about our Ethical Fashion Principles here.