We are proud to be a Certified B Corp that meets the highest standards of social and environmental performance, balancing profit with people and the planet.

We use GOTS Certified Organic cotton which uses less energy, releases less CO2 and uses significantly less water than conventional cotton.

We are registered with BAFTS - the British Association of Fair Trade shops. We adhere to Fair Trade standards are committed to ensuring that our products adhere to the strictest standards for human welfare.

We use recycled paper products to ship your Bshirt and PLANT BASED poly bags, which are 100% home compostable.

We are an advocate of Slow Fashion and design seasonless products that never go out of style. Our products are designed to be worn as a layer under normal clothes. This helps our customer to buy fewer clothes for short term use, saving them money and reducing clothing waste.

We have carefully selected the best nursing tops for our Certified PreLoved collection at 50% of their RRP. This reduces clothing waste and malkes them accessible to customers who feel sustainable fashion is too expensive,.