Our Mission

The Bshirt team

The Bshirt is a social business founded by two Mums with many years of breastfeeding experience between us. 

Improving Breastfeeding Rates

We are passionate about improving breastfeeding rates in the UK and enabling women to breastfeed confidently for as long as they wish. Presently 81% of new mothers start off breastfeeding when their babies are born, however when their babies are just 6 weeks old only 55% are still breastfeeding and by 6 months this has fallen further to just 34%. This means that the UK has some of the worst breastfeeding rates in the world.

How the Bshirt Can Help

Breastfeeding is not easy – new mums may feel embarrassed, they may be worried about the costs of breastfeeding clothes, they may not feel confident feeding their babies and of their skills as a new mother. They need help but they often can’t find local support. The Bshirt helps mums to breastfeed confidently wearing the Bshirt under their favourite pre-pregnancy clothes. Women feel empowered and fashionable as they adapt their wardrobe to be breastfeeding friendly.

The clothes we choose are a reflection of who we are and we feel a woman needn’t give up her personal identity simply because she has become a mother - nor should she buy a new wardrobe for short-term use.

Our Social Mission

We have set up a breastfeeding peer support group call the Btribe. We have donated Bshirts to mothers who need them both here in the UK & abroad. We have also set up a Breastfeed Here With Confidence scheme to help inform new mums about breastfeeding friendly venues. Working together, we will improve breastfeeding rates in the UK and beyond, and ultimately make mums and babies healthier and happier.