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OWN YOUR STORY

 We aim to build a community of mums to own their story.  

We celebrate the unique and transformative experience of motherhood and strive to empower them.  

Bshirt takes inspiration from the parenthesis, a blank canvas to write and own your story.  It symbolizes a moment of introspection, inviting mums to fill the blank canvas with their unique experiences, aspirations, and expressions. 

The parenthesis, when raised to the power of b is a reflection of a safe space for mums to (be) their authentic self.  

Bshirt is not only about clothing, but a celebration of the messy moments and milestones that are part of a larger story of mums around the world - one that is beautifully imperfect and uniquely their own.  

BEING (YOU) WITH BSHIRT

Our brand was born from a simple desire: to make breastfeeding accessible and comfortable for every mother. Since its inception in 2017, Bshirt has transformed the breastfeeding experience for over 50,000 women worldwide with our patented Lift the Flap Nursing Vest.  

With a shared vision, we move towards new heights, transcending mere commercial success. Our commitment lies in fostering a culture of sustainability within the fashion industry, addressing the alarming truth that fashion contributes to 10% of global carbon emissions. Beyond profit, our mission prioritizes minimising waste and enhancing customer well-being over consumerism.   

Bshirt isn't just a brand; it's a movement towards a more sustainable, practical, and stylish maternity fashion landscape.