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Our Story

Philippa & Lisa - Bshir co-founders

The Bshirt is co-founded by two mums, Lisa Lessware and Philippa Doyle, who live in glorious Devon where they are raising their fun-loving families.

How the Bshirt was Born


Lisa Lessware

As an NCT trained Breastfeeding Peer Supporter, Lisa volunteered at her local Sure Start Centre for three years, counselling new mothers on breastfeeding issues. Very often she would see women embarrassed about feeding in public, wearing intricate breastfeeding clothes that restricted the feeding access for the baby and they were unable to achieve a good position and latch as a result.

She often suggested to women that they cut holes in a T-shirt to wear as an undershirt as she herself had found it to be a great solution when she fed both her sons. The ones that were brave enough to try this method were thrilled at the freedom it allowed them; suddenly they were back in their own clothes and feeling like themselves again. Many remarked to Lisa that her suggestion helped them to breastfeed for longer than they had initially hoped.


Philippa Doyle

Eventually Lisa started making breastfeeding undershirts for friends and one day she showed her creation to Philippa. Philippa loved the idea but wondered if there was a way to make the breastfeeding tops so that they could be worn on their own if the mother got too hot and wanted to take off her top layer without looking like something out of Ann Summers!

Lisa and Philippa spent 2015 and 2016 perfecting the designs of their breastfeeding vest, which is unique in the market. They intend to develop their breastfeeding clothes brand further, offering different styles and colours.

Don't miss out - order your Bshirt now!

Breastfeeding Tips

Check out our new breastfeeding tips section on topics such as the benefits of breastfeeding.
Find out how much easier it is to breastfeed confidently in public with the Bshirt compared to using a breastfeeding cover.

Ethical & Organic

We use only GOTS Certified Organic and responsibly sourced cotton in the manufacture of Bshirt products. This means that there is no use of harmful chemicals, pesticides and dyes. Choosing to buy organic clothing is good for you, your baby and the environment. You can read about our Ethical Fashion Principles here.