Breastfeed with confidence
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Our Story

The Bshirt is co-founded by two mums, Lisa Lessware and Philippa Doyle, who live in glorious Devon where they are raising their fun-loving families.

Our Business Ethos

Raising children is one of the most important jobs in society and yet this can often be incompatible with the traditional 9-5 way of working. As a company that employs mostly working parents, here at the Bshirt we feel that flexible working hours allows us to show our employees just how much we value them in their important role as parents as well as on a professional level. Our office hours are primarily 9-3 however our office facilities are available 24/7 so employees can choose when to work. And working from home is encouraged, not begrudged. No one is in the office for more than 4 days a week; this is really important, because working more hours doesn’t mean getting more done. We all need time out of the office so that our time in the office is viewed as precious.

Businesses are realising that people are more productive when they feel valued and flexible working hours / working from home is a great way of doing this. It helps to empower employees and improves commitment to their jobs. Most of our team use the flexibility to juggle family life, work and their own leisure activities and interests. As a result they are happier, less stressed and motivated to perform to their very best. So it’s a win win!!

How the Bshirt was Born

Lisa Lessware

As an NCT trained Breastfeeding Peer Supporter, Lisa volunteered at her local Sure Start Centre for three years, counselling new mothers on breastfeeding issues. Very often she would see women embarrassed about feeding in public, wearing intricate breastfeeding clothes that restricted the feeding access for the baby and they were unable to achieve a good position and latch as a result.

 She often suggested to women that they cut holes in a T-shirt to wear as an undershirt as she herself had found it to be a great solution when she fed both her sons. The ones that were brave enough to try this method were thrilled at the freedom it allowed them; suddenly they were back in their own clothes and feeling like themselves again. Many remarked to Lisa that her suggestion helped them to breastfeed for longer than they had initially hoped.

Philippa Doyle

Eventually Lisa started making breastfeeding undershirts for friends and one day she showed her creation to Philippa. Philippa loved the idea but wondered if there was a way to make the breastfeeding tops so that they could be worn on their own if the mother got too hot and wanted to take off her top layer without looking like something out of Ann Summers!

Lisa and Philippa spent 2015 and 2016 perfecting the designs of their breastfeeding vest, which is unique in the market. They intend to develop their breastfeeding clothes brand further, offering different weight fabrics, short and long sleeved versions, and a variety of colours.

Philippa and Lisa are passionate about increasing breastfeeding rates in the UK, read more about our mission here.

Don't miss out - order your Bshirt now!